Yu Mei Ss 23 2023
Associated creatives
Tags
Description
This fashion campaign image for the Yu Mei Ss 23 project features a model seated against a textured pale blue concrete wall and gravel ground. The subject wears a dark patterned glossy jacket, a dark skirt, light blue socks, and black shoes, while holding a vibrant blue leather handbag across their torso. The natural lighting casts clear shadows, highlighting the tactile surfaces of the garments and accessories. Justin Woo directed the styling, captured in collaboration with photographer Levon Baird and make-up artist Stoj Bulic.
Style
Editorial, Vertical, Gritty, Clean
Techniques
Analogue / film, Natural light
Industries
Bags & Accessories
Color
Jet Black (50%)
Sky Blue (30%)
Powder Blue (20%)
Background
Concrete Texture
Context
Advertising Campaign