
Yu Mei Ss 23 2023
Associated creatives
Tags
Description
An older woman with long silver hair is seated on a large rock along a rocky coast, wearing an oversized brown suit and trousers. She holds a structured cream leather handbag with thin double straps in her left hand. The background features a textured shoreline with dark stones, sandy patches, and ocean waves beneath a clear blue sky. Natural sunlight illuminates the scene, casting soft shadows and highlighting the rich textures of the suit fabric and rocky terrain. This campaign image for Yu Mei's SS 23 project was styled by Justin Woo with photography by Levon Baird and make-up by Stoj Bulic.
Style
Editorial, Vertical, Earthy, Clean
Techniques
Natural light
Industries
Bags & Accessories
Color
Espresso (70%)
Cream (30%)
Background
Rocky Coast
Context
Advertising Campaign