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  • ·Yu Mei FW 25 fashion campaign editorial portrait
Brand
Various Campaigns
ProjectYU MEI FW 25
Model from behind wearing dark oversized jacket with brown fur collar holding a small handbag

Esther Theaker,

Associated creatives

Esther Theaker
Esther TheakerPhotographer
Vanessa Coyle
Vanessa CoyleFashion Editor/Stylist
Kei Terada
Kei TeradaHair Stylist
Crystabel Efemena Riley
Crystabel Efemena RileyMakeup Artist
Aminat Muhammad
Aminat MuhammadModel

Tags

model from behindmodelwoman wearing dark jacketdark jacketfur collar jacketbrown fur collarblack shortssmall handbagleather handbag

Description

This fashion campaign editorial image for Yu Mei FW 25 features a model viewed from behind against a clean, neutral background. The subject wears an oversized dark jacket accented with a voluminous brown fur collar, paired with black shorts. A small textured handbag with a thin strap is held up and displayed in the foreground. Clean studio lighting illuminates the composition, highlighting the contrasting textures of the garments and accessories. Bold typography reading "YU MEI" is visible on the right side of the frame.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Bags & Accessories

Color

Jet Black (50%)
Chocolate (30%)
Camel (20%)

Background

White Seamless

Context

Advertising Campaign