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BrandYtri
ProjectBrand Identity
Rocky mountain peaks rising behind a green grassy meadow dotted with white cottongrass and scattered boulders under a soft sky.

Ytri Brand Identity 2026

Associated creatives

Bielke&Yang
Bielke&YangDesign
Safetyfirst AS
Safetyfirst ASManufacturing
Bow
Bow
Einar Aslaksen
Einar AslaksenPhotography
Bow
BowPhotography

Tags

mountain landscaperocky mountain peaksrocky peaksmountain peakswildflower meadowcottongrass fieldcottongrass meadowcottongrass

Description

A wide landscape photograph capturing distinctive, steep rocky mountain peaks set against a soft overcast sky. The foreground features an expansive grassy tundra meadow blanketed in blooming white cottongrass and natural rocky outcrops. Shot in natural, ambient daylight, the composition showcases a warm earthy palette of yellow-greens, slate greys, and pale whites. The imagery was created by photographers Einar Aslaksen and Bow for the Ytri brand identity project designed by Bielke&Yang.

Style

Horizontal, Earthy, Organic, Editorial

Techniques

Natural light

Color

Mustard (50%)
Charcoal (30%)
Pure White (20%)

Background

Mountain

Context

Advertising Campaign