BrandLG
ProjectThe End of the World
Y&R Singapore, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
This wide shot shows a young man in the foreground, focused on using his smartphone amidst a chaotic urban disaster scene. Buildings loom in the background, partially obscured by smoke and falling debris. Other people are running in the background, some injured or screaming in distress, as the city crumbles around them. The young man is wearing a white t-shirt, a black vest, and headphones around his neck. He appears unconcerned with the surrounding chaos as he concentrates on his device. The sky is overcast, adding to the apocalyptic atmosphere of the scene.