Wash, Post Production / VFX,

Description

This promotional video for Lenovo features singer and actress Becky G discussing the deep connection between soccer, culture, and community. Speaking outdoors in front of lush green foliage, she wears a yellow and black striped sweater while delivering her piece-to-camera segments. Intercut throughout the video are dynamic match action sequences, goal celebrations, and energetic crowd scenes of cheering fans. The visual style incorporates mixed media elements with layered, torn-paper transitions revealing different perspectives of soccer fandom. Natural lighting highlights the outdoor portrait scenes, while the fast-paced editing captures the excitement and passion of the sport.

Style

Editorial, Vertical, Clean

Techniques

Collage

Industries

Soccer

Color

Context

Advertising Campaign, Brand Film / Corporate Video