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ProjectYou Never Know Who You'll Meet at Barnes & Noble
Lady Gaga wearing a green coat outside Barnes and Noble with fairy lights and snow visible in the background

You Never Know Who You'll Meet at Barnes & Noble 2026

Associated creatives

TBWA\Chiat\Day
TBWA\Chiat\DayAgency / Creative
Jeremy Adelman
Jeremy AdelmanProduction
Motive Music Sound
Motive Music SoundMusic / Sound

Tags

lady gagalady gaga in green coatwoman in green coatgreen coatblonde woman

Description

Lady Gaga appears outdoors in a campaign image for Barnes and Noble, wearing a vibrant green coat. She is positioned near a storefront window with glowing fairy lights and a snowy exterior visible behind her. The composition captures a winter evening atmosphere with warm illumination reflecting off the festive lighting. The project You Never Know Who You'll Meet at Barnes & Noble was produced by Jeremy Adelman with TBWA Chiat Day.

Style

Horizontal, Commercial, Nostalgic

Color

Forest Green (100%)

Context

Advertising Campaign