UM Central, Media,

Description

This commercial video for Yorkshire Water titled Fog features a static shot of a brightly lit kitchen counter with pink square tiles on the wall, a white ceramic sink with silver fixtures, and yellow cabinet doors underneath. Copper pans hang on the left wall alongside various kitchen utensils and dishware arranged neatly on the counter. Animated text labels appear over the sink area highlighting food waste items like forgotten yoghurt, failed attempt at chilli, and fats and oils from the frying pan. The video concludes with a solid blue screen displaying the Yorkshire Water branding and call to action message. McCann Leeds and UM Central contributed to the project.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Animation, VFX / visual effects

Industries

Public Awareness

Color

Background

Kitchen

Context

TVC / TV Commercial