Brand
ProjectYOOX winter 23-24

Hugo Lecrux, Photographer,
Associated creatives
Tags
Description
Four models pose together outdoors at night for the Yoox winter 23-24 campaign, photographed by Hugo Lecrux with casting by Sofia Michaud and production by Teresa Boente. The group wears vibrant seasonal outerwear, including a fluffy pink faux-fur coat and a rich red textured jacket. Bright sparks resembling fireworks illuminate the dark background behind the subjects, creating a celebratory atmosphere. The composition captures a candid, joyful moment with warm lighting accentuating the textures of the clothing.
Style
Horizontal, Commercial, Warm, Golden Hour
Industries
E-commerce Platforms
Color
Blush (40%)
Burnt Orange (30%)
Camel (30%)
Background
Night Sky
Context
Advertising Campaign