BrandY-3
ProjectFall 2024 Ad Campaign

Max Vadukul, Photographer,
Associated creatives
Tags
Description
This black and white portrait features a man with braided hair captured in a sharp profile view. He is wearing a dark hooded jacket that features the signature white three-stripe detailing of the Y-3 brand. The lighting emphasizes his facial structure and the texture of his hair against the out-of-focus background of an urban steel bridge structure. The composition utilizes a shallow depth of field, keeping the subject in crisp focus. The atmosphere is stark and moody, typical of high-end editorial fashion photography.
Style
Editorial, Vertical, Cinematic
Techniques
Natural light, Low-key / chiaroscuro
Industries
Streetwear