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Xiao Wen Ju wearing a plush fur ushanka hat, tinted sunglasses, and an oversized plum fur-trimmed puffer jacket on wet tarmac at night.

Miu Miu Fall-Winter 2026 Campaign 2026

Associated creatives

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Description

Fashion model Xiao Wen Ju poses on wet asphalt at night for the Miu Miu Fall-Winter 2026 Campaign photographed by Zoe Ghertner and styled by Lotta Volkova. She wears an oversized plum quilted puffer jacket lined with plush brown fur over a pale peach mini slip dress. Her ensemble is accessorized with rose-tinted rectangular sunglasses and a voluminous brown fur ushanka hat. The low-key nocturnal scene is accented by a dramatic flare of artificial backlighting that reflects across the dark, glistening pavement.

Style

Vertical, Moody, Lens Flare, Editorial

Techniques

Hard Light

Industries

Luxury Fashion Houses

Color

Burgundy (50%)
Caramel (30%)
Peach (20%)

Background

Carpark

Context

Advertising Campaign