Logo
  • Home
  • ·Media
  • ·Xiao Wen Ju in Burberry Winter 2026 Ad Campaign
BrandBurberry
ProjectWinter 2026 Ad Campaign
Xiao Wen Ju wearing a voluminous belted dark fur coat at night with an illuminated suspension bridge in the background.

Burberry Winter 2026 Ad Campaign 2026

Associated creatives

Daniel Lee
Daniel LeeBurberry Creative Director
Lane & Associates
Lane & AssociatesArt Direction
Glen Luchford
Glen LuchfordPhotographer
FKA twigs
FKA twigsTalent
Bai
BaiModels
Cathy Simmons
Cathy SimmonsModels
Charlotte Boggia
Charlotte BoggiaModels
Douta Sidibe
Douta SidibeModels
Jacqui Hooper
Jacqui HooperModels
Joe Bottomer
Joe BottomerModels
Luiza Perote
Luiza PeroteModels
Rey
ReyModels
Romeo Beckham
Romeo BeckhamModels
Xiao Wen Ju
Xiao Wen JuModels

Tags

xiao wen juxiao wen ju burberrywoman in fur coatfur coatbelted fur coatoversized fur coateast asian womandark shearling coat

Description

Xiao Wen Ju models an oversized, plush belted fur coat in rich dark charcoal, teal, and black tones for the Burberry Winter 2026 advertising campaign photographed by Glen Luchford. She stands outdoors at night near the water, styled with a sleek high bun and defined smoky eye makeup. In the softly focused background, an illuminated suspension bridge spans across the river with warm streetlamps casting glows over the water. The composition is vertically framed with focused direct lighting highlighting the dense, tactile texture of the coat against the nighttime cityscape.

Style

Vertical, Commercial, Moody, Tactile

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Off-Black (50%)
Petrol Blue (30%)
Charcoal (20%)

Background

Bridge

Context

Advertising Campaign