WXM Tech, Production,

Description

This video showcases a launch campaign for the Samsung Galaxy S6 in Canada. The video opens with a view of a busy urban square. In the background, a large building features a Samsung ad. Subsequent shots reveal the Samsung Galaxy S6 campaign via a building-sized billboard showing images of the new phone. The advertisement features numerous people digitally inserted into the lineup, each holding an image of themselves over their faces. Inside a production studio, a man stands on a platform in front of a green screen while being filmed. The resulting images are composited and displayed on the billboard.