WPP Unite, Agency / Creative,

Description

This commercial features a Hellmann's Label Hunt with artist Mr. Doodle. The commercial opens with a close-up of an egg, then shifts to a shot inside of a refrigerator, where a jar of Hellmann's Real Mayonnaise is prominently displayed amid vegetables. A hand holding a marker pen is shown decorating the label of the mayonnaise jar with doodles. There are three jars of Hellmann's Real Mayonnaise on a table in front of a wall covered with black and white doodle designs. The artist, Mr. Doodle, decorates labels on Hellmann's mayonnaise jars with doodle art. The scene transitions to a man packing the decorated jars into cardboard boxes.