WPP Open X, Agency / Creative,

Description

The video shows different variations of the Coca-Cola logo as it appears on signs and walls. The logo is rendered in diverse styles, colors, and mediums. Some of the variations feature spray paint, while others appear to be painted. The original Coca-Cola logo is displayed with annotations on the typography, branding colors, and bottle shape. The iconic typeface, color palette, and carefully protected branding are described.