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BrandWoset
ProjectBrand Identity
An illustrated figure sleeping beneath a green bush with red berries, accompanied by handwritten text on a light background.

Woset Brand Identity 2022

Associated creatives

Mouthwash Studio
Mouthwash StudioGraphic Design
Jay Cover
Jay CoverIllustration
Zac Waxman
Zac WaxmanMotion

Tags

illustrated character sleepingcharacter sleepingsleeping charactergreen bushbush with red berriesred berries

Description

This illustrated artwork for the Woset brand identity features a minimalist character sleeping peacefully underneath a dense green bush dotted with red berries. Created by illustrator Jay Cover, with graphic design by Mouthwash Studio and motion by Zac Waxman, the piece employs simple black outlines against a solid off-white background. Handwritten lettering at the top reads Monier fell asleep under a bush. The composition has a playful, storybook aesthetic with clean lines and flat color fills.

Style

Artistic, Horizontal, playful, Minimalist

Color

Forest Green (60%)
Crimson (20%)
Off-White (20%)

Background

Illustrated Frame

Context

Advertising Campaign