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Playful line illustration featuring a group of whimsical cartoon characters arranged in a circular cluster against a pale background

Woset Brand Identity 2022

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Description

This playful illustration created for the Woset brand identity project features a whimsical assembly of cartoon characters and animals rendered in minimalist line art. The composition forms a tight circular cluster against a solid pale backdrop, incorporating subtle pops of colour including red, yellow, blue, and purple. Mouthwash Studio and illustrator Jay Cover contributed to the visual identity design. The clean lines and expressive character designs offer a charming aesthetic.

Style

Artistic, Square, playful, Clean

Color

Pure White (80%)
Lemon (20%)

Background

Solid Colour

Context

Advertising Campaign