WorkInProgress, Agency / Creative,

Description

In this commercial, Russell Weiner, Domino's CEO, goes undercover to hear what people really think of the pizza. He stands in a Domino's, wearing a suit, addressing the camera. Later, he sits at a table with a group of people to get real-time feedback on Domino's hand-tossed crust. The other people at the table are diverse in age, gender, and ethnicity. They eat pieces of pizza and share thoughts about the flavor and texture. The CEO is taking notes. A camera is shown recording the event.