Wolfgang Zac, Photographer, New York

Description

This black-and-white video ad features skateboarders in an empty pool filled with black and white balloons. The pool, transformed into a playful setting, contrasts with the urban sport aesthetic. The skateboarders perform tricks, while others stand by, observing and filming. Cans of White Claw are visible, subtly branding the scene. The camera captures various angles, including close-ups of smiles and wide shots of the pool. The lighting is bright, highlighting the textures of the balloons and pool tiles. The scene conveys a lighthearted mood, underscored by background music.