Wolfgang Zac

Wolfgang is an artist who thrives on the exhilarating edge of creativity, refusing to conform to the conventional. His profound passion for the dynamic art of photography fuels an unyielding quest for kindred spirits—those who share his commitment to authentic expression, responsible creativity, and the beauty of the unexpected. Born in Austria, Wolfgang honed his craft at the prestigious University of Applied Arts in Vienna before embarking on a transformative journey as an assistant photographer in New York. Today, he operates between the vibrant landscapes of Los Angeles and Berlin, collaborating with esteemed international clients, agencies, and magazines on a diverse range of projects—from advertising campaigns to fashion and portrait shoots, and experimental art initiatives that span the globe. For Wolfgang, the realms of still and moving imagery are two sides of the same artistic coin. He seamlessly transitions between roles—director, photographer, and director of photography—often within the same heartbeat. His creative process is characterized by a fluidity that allows him to capture moments as quickly as his vision can translate them, ensuring that every project resonates with clarity and intention. His extensive client list boasts household names such as Apple, Samsung, Adidas, Asics, Jack Daniel's, and Coca-Cola, among many others. Wolfgang's work has garnered recognition across the industry, earning accolades including the coveted designation of one of the 200 Best Ad Photographers worldwide by Lürzers Archive, as well as prestigious awards from Cannes Lions, ADC Art Directors Club, LIA London International Awards, D&AD, and EUROBEST. In his personal time, Wolfgang finds joy in delving into the mysteries of quantum physics—often leaving him puzzled—and embraces the thrill of getting tattooed while immersed in the music of David Bowie. He cherishes road trips with his wife and creative partner, Claudia, where adventure and inspiration intertwine. Wolfgang's artistic journey is a testament to his fearless spirit and unwavering commitment to pushing boundaries, inviting viewers to experience the world through a lens that celebrates both the extraordinary and the everyday.