Brand
ProjectDo It. Yourself
radioaktivefilm, Production Service,
Associated creatives
Tags
Description
This commercial video for the Wix project Do It Yourself features a bearded man caring for an infant in a warm, warmly lit living room interior. The footage captures intimate domestic moments as the father attempts to soothe and feed the crying baby before turning to a laptop to build a website. Created with production by 1stAveMachine and post-production by Ark Studios and WIX, the narrative blends relatable parenting challenges with digital creation. The lighting is soft and ambient, highlighting natural textures in the home environment and cozy furnishings.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Apps & Digital Platforms
Background
Living Room
Context
TVC / TV Commercial