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Brand
Hammerson
Project'Witness History Together' at the FandStand

Unbound, Agency / Creative,

Associated creatives

Unbound
UnboundAgency / Creative

Tags

crowd of spectatorsspectators cheeringstadium crowdman singingman in brown shirtgroup of peoplegroup of people cheering

Description

This commercial campaign video for Hammerson titled Witness History Together combines graphic transitions with live-action footage of crowds and athletes in a sports venue. The video features diverse spectators reacting enthusiastically in a stadium setting, alongside close-up shots of runners on a track. The sequences are interspersed with animated graphic line elements on solid coloured backgrounds. The project was created by agency Unbound, blending motion graphics with energetic live-action capture.

Style

Horizontal, Commercial, Action

Techniques

Motion Graphics

Industries

Big Box Retail

Context

Advertising Campaign, TVC / TV Commercial