Amy-marie Steman, Agency / Creative,

Description

This 3D animated commercial for the Wisconsin Lottery's Fast Play project showcases miniature storefront models and convenience stores on a bright blue background. As tickets are purchased, animated progressive jackpot amounts visibly rise and large lottery tickets emerge from the buildings. The clean graphic style combines 3D rendered architectural models with bold typography and digital UI elements displaying growing cash prizes. The fast-paced sequence illustrates how the progressive jackpot grows until an instant win occurs.

Style

Horizontal, Commercial, Futuristic

Techniques

Animation, 3D render / CGI

Industries

Gambling

Color

Background

Solid Colour

Context

TVC / TV Commercial