BrandWilshire Group
ProjectBrand Identity

Wilshire Group Brand Identity 2018
Associated creatives
Tags
Description
This graphic design image showcases a repeating, tiled pattern of rectangular cards created for the Wilshire Group brand identity project by Studio South. Each card features a clean, minimalist layout with a prominent black capsule-shaped graphic bisected by a vertical line, accompanied by subtle typography. The cards are arranged in an overlapping diagonal grid against a neutral white background. The color palette consists of muted beige, dark charcoal grey, and solid black tones, highlighting a sophisticated and contemporary aesthetic.
Style
Horizontal, Commercial, Clean, Minimalist, Graphic
Techniques
Typography
Color
Jet Black (50%)
Beige (30%)
Medium Grey (20%)
Background
White Seamless
Context
Advertising Campaign