Kendrick Lamar, Creative Director,

Description

This menswear fashion editorial captures a group of four male models posing together in coordinated apparel from the Kendrick Lamar x Willy Chavarria Superbowl Collection. The subjects stand against a mottled, weathered studio backdrop and a rustic floor surface. The styling showcases a mix of graphic tees, oversized hoodies, dark shorts, and relaxed denim jeans paired with dress shoes and white socks. Directed by Kendrick Lamar and designed by Willy Chavarria, the composition reflects a bold, contemporary aesthetic with precise studio lighting.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Analogue / film

Industries

Designer Fashion

Color

Background

Textured Backdrop

Context

Lookbook