Brand

Marco Ovando, Photographer,
Associated creatives
Tags
Description
This striking black and white campaign portrait for Willy Chavarria features a muscular man captured from the chest up with his arms crossed firmly. He wears a distressed white ribbed tank top layered with a thin silver chain necklace carrying a cross pendant. The man has short hair, a mustache, and a serious expression as he gazes off to the side. Bold red capital lettering spells out the brand name across the center of the frame. The high-contrast aesthetic and grainy texture emphasize the dramatic lighting against a stark white seamless backdrop.
