Park Pictures US, Production,

Description

William Shatner stars as Will Shat, a bran ambassador in a commercial campaign for Kellogg's Raisin Bran. The video transitions between a futuristic spaceship command center where Shatner sits in a swivel chair holding a bowl of cereal, and a dimly lit restaurant where he appears to hand out cereal boxes to patrons. The production features sharp lighting, cinematic framing, and professional visual effects integrated with live-action footage. Throughout the spot, Shatner delivers deadpan lines promoting dietary fiber with comedic timing, supported by atmospheric sound design and music.

Style

Horizontal, Commercial, Cinematic

Techniques

VFX / visual effects

Industries

CPG / Packaged Food

Color

Background

Set-dressed

Context

TVC / TV Commercial