Wildlife, Production,

Description

The Lenovo Evolves Small campaign empowers small businesses using AI deepfake technology. Queen Latifah partners with businesses like Motor City Popcorn to create unique video shout-outs. The commercial features Bouchard's Books, a bookstore; an ice cream parlor with custom crown-decorated treats; and a coffee shop with crown-shaped cocoa powder atop cappuccinos. A woman reviews a laptop and talks with her male coworker. The digital campaign aims to bring a nationwide broadcast to small business owners in North America.