BrandUber
ProjectTropa do Atrasa Nunca
Wieden+Kennedy Sao Paulo, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
This video exhibits an urban scene in Brazil, beginning with a silhouetted person standing in a doorway, looking out at the city. Traffic moves steadily with cars, buses, and motorcycles. The scene contains pedestrians walking on the sidewalk. The dominant colors are muted browns and grays, with occasional pops of color from the vehicles and clothing. The camera work includes a variety of perspectives, from close-ups of people to wider shots of the cityscape, along with an overhead angle of cars stuck in traffic. The overall mood is one of everyday life in a busy urban environment.