Wieden+Kennedy, Creative Agency, Portland

Description

This commercial features several scenes of people from different walks of life responding to the invitation to go to McDonald's. The scenes transition from a family of four inside a dark blue SUV on a highway with trees on either side, to passengers on a bus, to a soccer team on a field, to sports fans celebrating and dejected at a bar and stadium. The family is driving under a bright sky with light coming through the car windows. The soccer field is lit with sunlight, with the athletes wearing red shirts. The bar scene appears to be at night, with the stadium shots during the day.