Belen Longhi,

Description

Whole Team Effort is a commercial campaign for Kaiser Permanente created by Droga5 New York and produced by CARTEL, featuring professional soccer player Son Heung-min. The video opens with live-action footage of Son Heung-min on a sunlit soccer pitch before transitioning into stylized stop-motion and 3D animated sequences on the same stadium background. The animation features characters in blue soccer kits and medical professionals in white coats interacting with medical equipment on the field. Natural daylight illuminates the stadium setting throughout the various visual transitions, emphasizing teamwork in physical and mental healthcare.

Style

Horizontal, Commercial, Warm

Techniques

Animation, Natural light

Industries

Public Awareness, Soccer

Color

Background

Sports Venue

Context

Advertising Campaign, TVC / TV Commercial