Who What Wear Who What Wear Summer 2026 Cover 2026

Description

Lila Moss stars in the Who What Wear Summer cover shoot, captured outdoors by photographer Agata Serge with fashion editing by Lauren Eggertsen. The portrait features a beachside setting with bright natural daylight under a clear blue sky, framing a white trailer and a large striped umbrella. Hair styling by Jake Gallagher and makeup by Leah Darcy complement the relaxed, sun-kissed aesthetic.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Clear Sky

Context

Advertising Campaign