Plush London, CGI Artist, London

Description

This CGI artwork created by Plush London features a white sports car captured in motion as it speeds along a blurred roadway. The horizontal composition emphasizes speed, with strong motion blur rendering the background trees and environment into streaks of warm light and shadow. The vehicle's front quarter is sharply detailed, highlighting its smooth body panels, headlight assembly, and alloy wheels. Warm golden hour lighting casts a cinematic glow across the entire scene, creating high contrast between the illuminated car and the darkening surroundings.

Style

Horizontal, Cinematic, Warm, Golden Hour

Techniques

3D render / CGI, Slow motion

Industries

Luxury Automotive

Color

Background

Road

Context

Advertising Campaign