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  • ·Where It All Kicks Off campaign by adidas x DICK'S Sporting Goods

Niccolò Montanari, Post Production / VFX,

Associated creatives

Tags

Description

This commercial video for adidas and DICK'S Sporting Goods, titled Where It All Kicks Off, follows a young curly-haired man exploring a retail sporting goods store and browsing soccer footwear. The narrative transitions between brightly lit retail interiors and an energetic rooftop soccer game set against a city skyline during sunset. Multiple characters are shown interacting with soccer gear, jerseys, and footwear in dynamic sequences shot with fast cuts and varied perspectives. The production blends commercial retail settings with outdoor athletic action, highlighting sports culture and apparel.

Style

Horizontal, Commercial, Warm, Clean

Industries

Specialty Retailers

Color

Butter (70%)
Forest Green (30%)

Background

Retail Store

Context

TVC / TV Commercial