McCann New York, Agency / Creative,

Description

Ludacris stars in the Bayer commercial project When Health Get Ludacris, a humorous campaign exploring exaggerated health routines. The video features comedic vignettes across multiple settings, including Ludacris sitting in a vibrant meadow of colorful wildflowers wearing a green textured sweater, blending smoothies in a modern kitchen, lifting heavy weights in a home gym, and relaxing in a red-lit sauna. The commercial highlights humorous over-the-counter and wellness habits with energetic styling, dynamic camera work, and playful acting from the rapper and actor.

Style

Humorous, Horizontal, Commercial, Warm

Industries

CPG / Packaged Food

Color

Background

Garden

Context

TVC / TV Commercial