You Are Here, Production,

Description

This cinematic commercial for Kia titled Whats Your Next Move captures an athletic journey across diverse environments, from rugged coastal terrains to tennis courts. The video opens with aerial and tracking shots of a white electric vehicle parked near the ocean at twilight, followed by atmospheric sequences of individuals engaging in active sports like surfing and tennis. Moody color grading with deep blues, soft lighting highlights, and rhythmic editing emphasize motion and exploration. The production features contributions from M+C Saatchi UK, You Are Here, Solworks, and STITCH London.

Style

Horizontal, Action, Cinematic, Moody

Techniques

Drone footage

Industries

Electric / EV

Color

Background

Sandy Beach

Context

TVC / TV Commercial