Brand
ProjectWhat Makes Us Human
R/GA UK, Agency / Creative,
Associated creatives
Tags
Description
This video compilation produced by Ad Council for the What Makes Us Human project features various real-world security camera and CCTV clips showcasing acts of human connection and kindness. The footage captures diverse scenes including a child shooting hoops on a suburban driveway, a barber shaving a head in a salon, and people interacting in public spaces. The overhead camera angles and candid framing emphasize the authenticity of the moments. The composition highlights everyday settings like residential streets and commercial interiors. The overall tone is grounded and observant.
Style
Documentary, Horizontal, Desaturated
Industries
Public Awareness
Context
Brand Film / Corporate Video