Brand
ProjectWhat Do I Wear?
VaynerMedia,
Associated creatives
Tags
Description
This commercial video for the Zalando project What Do I Wear? follows a woman sitting on a bed wrapped in a towel inside a bedroom before transitioning to a night scene outside a club. The sequence utilizes dramatic low-key lighting, practical lamps, and neon exterior lighting to create a cinematic atmosphere. Produced with creative contributions from Mother Berlin and Academy Films, the piece blends interior domestic scenes with urban nightlife. The camera work includes steady framing and tracking shots, highlighting the narrative progression from a private bedroom setting to a public venue entrance.
Style
Horizontal, Cinematic, Moody, Matte
Industries
Luxury Fashion Houses
Color
Pure White (50%)
Cream (50%)
Background
Bedroom
Context
TVC / TV Commercial