Toni Higginbotham, Agency / Creative,

Description

This video advertisement titled Wettest Town Showdown for Samsung features cinematic and documentary-style footage exploring a rainy town rivalry in Australia. Created by Leo Burnett Australia and produced by Rabbit, the video highlights local residents, weather experts, and iconic regional landmarks amidst persistent rainfall. The visual composition employs natural lighting and atmospheric color grading to emphasize the heavy rain and lush green surroundings.

Style

Documentary, Horizontal, Clean

Techniques

Natural light

Industries

Consumer Electronics

Color

Background

Street

Context

TVC / TV Commercial