AKQA Australia, Agency / Creative,

Description

This cinematic commercial for Westfield's Feels Like Christmas campaign captures the warm, intimate ritual of holiday gift wrapping. The video features close-up shots of hands expertly cutting festive wrapping paper, tying ribbons, and sharing joyful moments between family members. Warm indoor lighting illuminates cozy living spaces adorned with holiday decorations, creating an inviting and nostalgic atmosphere. Soft focus framing and natural lighting enhance the candid, documentary-style storytelling.

Style

Horizontal, Cinematic, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

Department Stores

Event

Christmas

Color

Background

Living Room

Context

TVC / TV Commercial