Brand
ProjectQuarter Zip Movement
Wendy's Quarter Zip Movement 2025
Associated creatives
Tags
Description
This vertical video features a black man in his 20s or 30s wearing a black quarter zip sweater and thick-rimmed glasses, speaking directly to the camera. He enthusiastically presents a large red drink cup bearing a Wendy's logo, linking the apparel piece to the brand promotion. The indoor setting features plain walls and casual lighting, creating a direct-to-camera social media style. On-screen text introduces the Quarter Zip Movement promotion running from 12/8 to 12/12 alongside a Wendy's partner hashtag.