Arcade Edit, Post Production / VFX,

Description

This commercial spot for Wells Fargo, titled Money Logic - James Tracking Spending, features an Asian man wearing a brown track jacket and glasses as he contemplates limited edition sneakers displayed in a storefront window. The video captures scenes of urban streetscapes and a close-up of a mobile phone screen displaying spending analytics. Produced by Omnicom Production, Anonymous Content, and Merchant with TBWA he Chiat he Day agency, the video employs live-action techniques with natural lighting to illustrate financial mindfulness.