Max Mara weekend max mara signature 2026

Description

This fashion editorial image for the Weekend Max Mara Signature project was captured by photographer Petra Collins, with creative direction by Macs Iotti and styling by Margherita Moro. A woman with long blonde hair stands in an art studio, glancing back over her shoulder toward the camera. She wears a patterned trench coat featuring vibrant floral and abstract motifs over a neutral base. The background consists of a spacious studio interior with large wooden canvas stretchers and frames leaning against the walls, creating an artistic, workshop-like environment. Natural light softly illuminates the scene, casting gentle shadows across the concrete floor.

Style

Editorial, Vertical, Warm, Grainy

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Showroom

Context

Advertising Campaign, Lookbook