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  • ·Max Mara Weekend Signature Campaign Editorial
BrandMax Mara
Projectweekend max mara signature
Model seated on a large wooden crate among storage boxes wearing a patterned trench coat and black flats.

Max Mara weekend max mara signature 2026

Associated creatives

Petra Collins
Petra CollinsPhotographer
Macs Iotti
Macs IottiCreative Director
Margherita Moro
Margherita MoroFashion Editor/Stylist
Barbara Nicoli & Leila Ananna
Barbara Nicoli & Leila AnannaCasting Director

Tags

model seated on cratewoman seated on wooden cratemodel in trench coatpatterned trench coattrench coatblack flatswoman in 30s

Description

This fashion editorial image for the Max Mara Weekend signature project features a model seated atop large wooden shipping crates in a warehouse environment. The subject wears a patterned trench coat and black flats, posing calmly towards the camera. The background is filled with stacked wooden crates and a framed artwork leaning against the wall. The lighting is soft and natural, highlighting the textures of the wood and the apparel. Petra Collins photographed the campaign with creative direction by Macs Iotti.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Camel (50%)
Jet Black (30%)
Chocolate (20%)

Background

Warehouse

Context

Advertising Campaign