C+M, Production,

Description

This commercial video for the New Balance We Got Now project features a young Black male athlete, Bukayo Saka, training and smiling inside an indoor sports facility. The video showcases dynamic athletic movements, including football drills through training cones and ball handling against a goal net backdrop. The production involves CANADA, C+M, and EXILE, capturing vibrant and energetic sequences with natural lighting and clean interior framing.

Style

Horizontal, Action, Cinematic, Clean

Industries

Basketball

Color

Background

Gym

Context

TVC / TV Commercial