Brand
ProjectWe Don't Care
Mikros, Post Production / VFX,
Associated creatives
Tags
Description
This monochrome campaign video for Medecins Du Monde, titled We Don't Care, presents a powerful sequence of high-contrast visual vignettes. The footage features extreme close-ups of human skin, a syringe, eyes reflecting figures, and moody interior and night street scenes. Created with strong chiaroscuro lighting and raw cinematic framing, the piece conveys an intense and emotional atmosphere.
Style
Horizontal, Cinematic, Monochrome, Gritty
Techniques
Low-key / chiaroscuro
Industries
Public Awareness
Context
Advertising Campaign