WE ARE Pi, Agency / Creative,

Description

Two figures dressed in bright red jumpsuits and black face coverings stand next to a large black billboard in a brightly lit shopping mall. The billboard features the Johnnie Walker and Netflix Squid Game logos. The figures appear to be part of an interactive marketing display, with a pink platform leading to an unseen drop area. Mall patrons walk in the background. The video includes close-ups of the dalgona candy game from Squid Game, featuring a Johnnie Walker bottle shape. Celebrities attempt to extract the shape from the candy, which leads to the person sliding down the slide.