We, Agency / Creative,

Description

This video from the Brazilian soap opera Renascer features Eriberto Ramos, Chief Creative Officer at an advertising agency, presenting an ad campaign for BYD electric cars. The video shows scenes of Eriberto presenting the campaign to his colleagues in a conference room, showcasing the cars on a screen. Additional scenes show Eriberto and colleagues in restaurants reviewing content from tablets. This marks the first time a fictional character has created and presented real-world advertising campaigns as part of a TV show.