Jung von Matt, Agency / Creative,

Description

This commercial video for the Wayfair project Eve, created by Jung von Matt and produced by Cobblestone Filmproduktion, features a surreal scene where a woman sits comfortably in a stylish blue armchair reading a book aboard a moving public bus filled with passengers. The interior is captured with cinematic lighting and a warm, inviting color grade. Additional scenes show her relaxing on a patterned rug in a misty forest setting with a tent and campfire. The campaign highlights home comfort brought into unexpected everyday locations.

Style

Horizontal, Commercial, Warm

Techniques

VFX / visual effects

Industries

E-commerce Platforms

Color

Background

Road

Context

TVC / TV Commercial