McCann Manchester, Agency / Creative,
Associated creatives
Tags
Description
This hand-drawn animated video project titled Walk, created by Studio AKA with McCann Manchester for KEY, follows an elderly man embarking on new adventures following his retirement. The animation features expressive line work, pastel-toned watercolor fills, and whimsical character designs set against minimalist backdrops including suburban streets and colorful parks. The narrative playfully explores themes of vitality, aging, and active living through charming interactions with family and community members.
Style
Artistic, Lifestyle, Horizontal, Earthy, Clean
Techniques
Animation, Watercolour
Industries
Public Awareness
Context
Brand Film / Corporate Video